What happened to

The Big Bands?

If we do meet again why we shall smile. If not, why then this parting was well made.

Shakespeare

D Vautier
1/2023


What happened to the Big Bands and swing dance?

Officially the big band era began in 1935 and ended suddenly and dramatically in 1947.  But lets keep in mind that as early as 1910 groups of musicians began to appear and perform together at nightclubs and ballrooms.  These consisted of perhaps a dozen or so of local musicians who played trumpets, saxophones, trombones, base viols and drums.  They promoted swing dancing by performing mostly instrumental numbers and jazz.  Most importantly, it was all swing dance music and each number lasted about three minutes on average, the standard dance time.  Bands became bigger and started to feature a “boy singer” or “girl singer” who sometimes begin singing well into the number.  Most of the numbers did actually have words. The larger Big Band groups became quite famous during the later 1930s and particularly during the war years. Then they all disappeared dramatically in 1947.

These bands left a trail of many good solid hits.  Benny Goodman, Artie Shaw, Tommy Dorsey, Jimmy Dorsey, Shep Fields and Glenn Miller were among the top bands.  The boy and girl singers included such great people as Helen O’connell, Jo Stafford, Doris Day, Helen Forrest, Mildred Bailey, Frank Sinatra, Bing Crosby, Dick Jacobs just to name a few.  Many of these singers went on to their own recording careers, which I will talk about below.

In 1935 ballrooms bands became the rave and many establishments competed to book the more famous bands.  A nightly performance could cost anywhere from $4000 to $5000 (a lot of money in those days) for an ensemble of maybe 15 to 20 top musicians and the name that went with it.  Each player was paid in cash from the night’s take and the proprietor was usually able to profit from the entertainment.  There were many advantages to booking big bands; more customers, advertising, more drinks, etc.  It was a very lucrative and successful activity.

The War Years.

Big bands prospered greatly during the war.  Dance halls were full and swing music was the rage with no sign of it ever slowing down. The most noticeable representation of swing music was Glenn Miller's Army Air Forces Band which traveled to various camps and entertained well over a million troops before the end of the war.  In December, 1944 Miller died when his plane went down in the Pacific but the interest in big band and swing music did not die with him.  In fact big band may have continued much longer except for a number of unexpected and unfortunate events.

The Musicians strike

In August 1942, the American Federation of Musicians started a strike against American record companies over royalty payments. No union musician was allowed to make recordings for a record company.  The union apparently felt that the recording industry was a direct competitor and threat to their very existence.  This whole issue did not make any sense at all because recordings were the future of big band.  It was essentially a self destructive, short-sighted and foolish move.

The restriction did not cover the boy singers and girl singers from these big bands who began recording records on their own.  This in essence paved the way for the early “ fabulous 50’s”, a period predominated by a host of strong male and female vocalists like Perry Como, Dean Martin, Al Martino, Patti Page, Teresa Brewer, and also “sister” groups like the McGuire Sisters, the Lennon Sisters, and the DeCastro Sisters.  There were also the many “Four” groups; The Four Aces, The Four Knights, the Four Lads and the Four Freshmen.  Many of these individual singers and groups came as a result of the total collapse of big band which could well have survived another ten years and taken us directly into rock and roll.  Alas, it was not to be.  Instead popular music suffered a kind of hickup from 1947 until about 1954 which was filled by this odd assortment of girl groups,  “four” groups and male, female vocalists.

The musician’s strike was certainly not the death knell for big band or swing music.  It’s only obvious result was to force the boy and girl singers to leave the big bands and seek work in the emerging media of recorded music and radio.  These singers were not bound by the strike.  But the strike certainly did dampen the ability for big bands to popularize it’s music which it should have been doing all the time.

Forget The War – Just Move On

There was an idea that America wanted to forget about the war and all its effects. This is simply not true.  We surely wanted to forget the suffering and death but not all the great music that had sustained us through those terrible times.  In 1946 America was in the height of optimism.  We had defeated the forces of evil both in Germany and the Pacific.  Our troops had been constantly entertained in the millions by the likes of Benny Goodman on his slide trombone along with all his 45 piece musician band swinging away.  Those were the times.  Everybody loved it.  The glamorous Marlene Dietrich had appeared with Bob Hope and Big Bands all over Europe.  Big Bands and swing dance dominated everywhere.  They were hot as hell and going like hell.

“Listen-to” Music

It all started with the sour-puss Artie Shaw.  He said that big band music is “listen-to” music and not “dance-to” music.  He got this crazy idea probably from Europe where dance music is somehow inferior to the more respectable and uplifting material produced by the longhairs Beethoven, Brahms, and Shubert.

Radio dun’it.

When I was a kid I built a crystal radio, as was the custom for young curious kids back then, but all I got was the local boring station KRKO out of Everett.  So mom got me a regular radio that could catch all the hot stations out of Seattle; KJR, KOMO and KING.  But all the kids listened to KJR because they featured deejays 24 hours a day.  That was where it was.

I did hear a lot of big band music but because of the strike, new types of music were overtaking big band and swing music.  The new stuff was confusing to me because it was going in different directions; strong individual singers, small groups, and a potpourri of nonsensical songs from Guy Mitchell and Spike Jones.  Certainly radio had allowed some of the more popular dance bands to gain national exposure, and the most popular style of dance employed strings which people actually liked a lot (https://en.wikipedia.org/wiki/Swing_music).  But all of this uncertainty tended to reduce the exposure of big bands to the general public.  Radio could have been a valuable tool to spread the "swing" but it was simply not used.

I have a hard time believing that the radio and recording industries in any way affected the loss in popularity and sudden demise of swing music.  Any suggestion of this flies in the face of fact.  It was an advertising media and it could have been used.

Juke It.

There were all kinds of music listening devices since the beginning of recorded music.  What we recognize today as jukeboxes became popular from the 1940s through the mid-1960s, and very popular during the 1950s. In fact by the middle of the 1940s, three-quarters of records produced in America went into jukeboxes. (https://en.wikipedia.org/wiki/Jukebox#cite_note-tcow-7).

The record companies exercised a lot of control over jukebox design and were eager to cooperate in developing standards.  They built a special 45 rpm record with a large hole in the center and thin inner sides to accommodate the feed mechanisms for standard jukebox machines.

There is no indication that the jukebox offered any kind of market share threat to big band.  Jukeboxes operated in cafés, dinner houses, lunch rooms, restaurants, bars and taverns.  In fact the kind of music preferred in the 1940s was big band. There were never any jukeboxes in the dance halls and ballrooms where the big bands performed.

Inflation.

In 1946 inflation rose to about 18 percent.  In 1947 it was more than 20 percent, the highest in modern history.  This was mostly the result of the lifting of wartime wage and price controls in addition to shortages everywhere; cars, houses, you name it. Certainly this had a profound effect on entertainment costs, especially big band bookings.  

The US Gov’ment dun’ it.

In 1944 the U. S. Government decided that the tremendous war debt had to be extinguished by extraordinary means.  They recklessly decided to discourage many organized forms of entertainment by passing the so-called “Cabaret” tax which was in effect from 1944 until 1965 at an initial ruinous rate of 30%.  This disastrous tax actually seems to have changed the direction of swing jazz dancing and basically taxed Swing Music out of existence.

As the big bands began to struggle, bookings dried up.  Ballrooms, dance halls and casinos could no longer afford big bands but instead resorted to smaller performers, comedians, and local entertainers.  So, one by one the big bands folded.  First was the famous Harry James who owned one of the most popular bands in America.  James even cut his prices in half from $4000 to $2000 a night (Goulden, p.166).  He could still not get bookings so by the end of 1946 he “disbanded” his band.  Later James restarted his band but it was never the same.

Other bands soon followed suit as bookings dried up and travel and lodging expenses increased.  The year 1947 saw the complete massacre of the big bands and with it the swing dancing industry; Woody Herman, Tommy Dorsey, Jimmy Dorsey, Les Brown, Jack Teagarden.  They all simply quit.  Nobody could afford them anymore.   

As it later turned out, the whole “Cabaret” tax was completely unnecessary.  The ww2 debt was paid off in only 20 years.  This is in addition to the huge assistance we were giving to the war torn countries through the Marshal Plan.  And all this assistance was accomplished by many other extremely aggressive tax rates on income, corporate profits, etc., so the debt shrank fast and significantly. Despite the heavy tax the US economy continued to grew well. It would take the debt-to-GDP ratio only until 1962 to get back to where the US was before the war.

But one terrible casualty of all this was swing music and the big bands.